What's the deal with sparkling water?!

As stated in the title of this post, I do not understand the obsession with sparkling water. I realize this has been going on for years, but I now have a pile of it in my home because Jeff loves it and refuses to buy except when on sale (and then goes crazy with it).

On one hand this pile is hilarious, but on the other hand I just don’t get it - I have yet to find a flavor of this stuff that doesn’t taste like gross beer water. I guess I’ll just stop trying to understand it, stop trying to taste it (because eew), and be happy that people are drinking something other than soda because less sugar is almost always a good thing.